Struggling with Instagram? Here are some trends you can utilize.​

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We are way past 2019, and Instagram users are still concentrating on trends like hashtags, follow for follow, and regular posting. Competition is getting fiercer and to be on top of your game; you need to change your strategies.

Let’s focus on trends that you can put into practice in 2020 to get better and successful with your branding and promotion on Instagram.

Creating Offline Experiences

If you are a newbie who doesn’t have a lot to spend on marketing, try creating memorable offline experiences. This trend will boom on Instagram in 2020.

So if you’re a small restaurant or a cafe, try to make it Instagram-worthy for your offline customers, which would encourage them to take a photo, share it on Instagram, and, at last, tag your brand.

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Cafe Chloe, a small cafe based in Prague decorated their cafe in such a way that everything from cakes to teacups and rose walls is pink. Such modifications made an average coffee bar into a destination that is a point of a visit of any Instagram pilgrim. Using such techniques, Cafe Chloe has grown their Instagram to 14,500 followers, which is pretty impressive for a small business.

Think out of the box with your decoration and utilize your Instagram to see the magic.

Record Portrait

A few years back, posting a vertical video was a rookie mistake. People use to refrain it and advise to turn the camera into landscape mode for a video to fit the frame on YouTube or Facebook player.

Now the things are changed.

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Due to Instagram Stories, going Live, and IGTV gaining popularity, vertical videos are in fashion not only on Instagram but also on other platforms, where you can upload vertical videos removing the black bars on the side. It automatically adjusts the video’s aspect ratio, to suit the screen size on your computer, which is pretty unusual for user experience. 

For Instagrammers, boost your videos by getting better at video production. No need to be a professional in video editing, start with apps like InShot or Storeo and post your results on Stories.

Cinemagraphs

Being innovative and original is a must when it comes to social media content. Instagram is a competitive market; it is not only filled with other brands, but also with social influencers.

If you want to stand out in the pool of infinite content, then make sure that people pay attention to your content and follow you and improve your Instagram engagement. To make that happen, try to add new content forms in your profile and stories. One such way is Cinemagraphs.

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They are mostly still images with just a little bit of motion in them. It may sound dull and less impressive but take a look at it. It is the future of social media content.

Generate your cinemagraphs by using apps readily available on iTunes App Store and Google Play Store.

Be Human

One of the vital aspects which most brands ignore is being human. It would be best if you kept making your interactive. Otherwise, it will look like the faceless corporation with zero personality. In the emerging years of blockchain where transparency is the king, people like to interact with the company whom they know on a more personal level.

Many brands and Instagrammers nowadays react to recent events by their reactions or comments and talk to their followers like they would their friends.

Recently, the space organization NASA tweeted a solution to rescue Tony Stark (Iron Man) from space after the world trailer premiere of Avengers: End Game to showcase their comic side.

Reveal the human side of your brand, and it will allow you to expose the faces behind your social feeds. Whether it’s behind the scene photos or snapshots of your team or a single post on Instagram reacting to a recent event, just getting personal with your fans or clients can help you form a much-needed connection.

Stories Highlights

Instagram Stories hit the FOMO of the people, as they dust off after 24 hours. Stories Highlights feature provides you with an opportunity to save your best stories, and keep them on your account as long as you want.

Your fans and followers will be able to take a glimpse of your Stories Highlights at the top of your profile and see the ones they like.

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There are some methods to leverage this feature; for example, you can create Stories to promote your brand or business, specific products or events or to explain what your brand is all about. Save the stories which you find engaging and remarket it again after some time to drive people to see them and preferably, take the action you want them to make.

In Closing

These are the Instagram trends for 2020 that will offer you the chance to create more personal connections with your fans.

 

Not only are more brands sharing content created by their customers, but they’re also creating personalized content crafted explicitly for every user.

 

With more content getting posted than ever, it’s time to get innovative and stand out. Whether that’s by creating niche content, publishing vertical videos as Stories, or building an entire offline destination for people to the Instagram photo, it’s safe to state that 2020 will be an exciting year for this ever-popular social media platform.

RiffScript is a creative digital marketing firm that applies unique strategies to spread awareness about the brand quite elegantly. Our aim is not only to work with clients with the utmost professionalism but to develop a long term relationship. Contact us now to learn more about our services.

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