importance of typography for a brand

Brand Typography: Why does it matter and how to find effective fonts for Your Brand

Branding, Typography

Brand Typography: Why does it matter and how to find the right Fonts for your Brand According to an MIT study, unappealing fonts have a negative impact on readers’ emotional responses to content. The subconscious perception of your brand is influenced by fonts. One of the most important aspects of visual branding is choosing brand […]

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