Branding

importance of typography for brand

Brand Typography: Why does it matter and how to find effective fonts for Your Brand

Brand Typography: Why does it matter and how to find the right Fonts for your Brand According to an MIT study, unappealing fonts have a negative impact on readers’ emotional responses to content. The subconscious perception of your brand is influenced by fonts. One of the most important aspects of visual branding is choosing brand …

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Color Pallete and How to build the identity of a brand

Color Palette and How to build a powerful identity of a brand

Color Palette and How to build the identity of a brand HDFC. ICICI. Axis. Induslnd Bank. All are banking institutions in India. All of them make use of red as one of their primary branding colors. Prudential and PNB are two other financial institutions that use red. The fact that all of these financial companies chose red as …

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