Color Pallete and How to build the identity of a brand

Color Palette and How to build the identity of a brand

Color Palette and How to build the identity of a brand HDFC. ICICI. Axis. Induslnd Bank. All are banking institutions in India. All of them make use of red as one of their primary branding colors. Prudential and PNB are two other financial institutions that use red. The fact that all of these financial companies chose red as …

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