9 Awesome Google Trends for Content Marketing
Here are some tricks about Google Trends that you can implement in your marketing efforts.
Use People's Search as Trump Card
The vital motive to use Google Trends is to learn and understand what people search for related to your business and utilize it to produce targeted content featuring in-demand keywords to enhance website traffic. If you’re creating content with low search volumes, adding keywords, people frequently search could allow your website to rank higher in search results.
Credits: Google Trends (India)
Investing in content that your target market isn’t searching for, is a waste of time and effort.
Use Search and Filters Appropriately
To attain the most suitable search results, it is essential to apply search tools and filters appropriately. It can help eliminate irrelevant data and make sure that the information you access isn’t skewed with incorrect information. The classification of SEO trends by category is also a smart way. It can have a notable influence on the information provided by Google Trends.
Credits: Google Trends (India)
For instance, if you wanted to search for information about the Hobart Hurricanes, you don’t want the local weather forecasting report. You want data and relevant keywords about the professional cricket team. By applying the sports category, it will aid you in removing the weather-related results.
Keyword Research
Google’s Keyword Planner is a go-to source for discovering keywords for upcoming SEO endeavors. Still, Google Trends can serve to reveal different yet relevant keywords you might miss if you only use the Keyword Planner. The algorithms used for suggested keywords are different in both applications, so using both, you could end up with extra keywords you might have otherwise avoided.
Forecast Seasonal Peaks
The searches for a particular keyword changes over time. Whereas some keywords, such as “umbrella,” are trendy for some time, but eventually go out of fashion when the monsoon is over. Various keywords experience annual or seasonal peaks. For example, people are more likely to research flags around Independence Day or Flag Day than during New Year, because of the seasonal demand for flags.
Credits: Google Trends (India)
Seasonal peaks don’t mean that they have to line up with federal holidays or with the actual seasons. There are a plethora of reasons a keyword might peak during certain times of the year. Forecasting seasonal peaks can aid you in creating more timely and accurate content, such as blog posts, before the peak ends.
Optimize Website Content Before Seasonal Peaks
If you’re planning on optimizing your web pages, it’s best to do it ere seasonal peaks. For instance, if a service that your company provides is most searched in July, optimizing the content by June would give it the chance to perform its best. While it is always better to optimize content as soon as possible, knowing when it is most likely to be effective can help you plan and prioritize what needs to be taken care of first.
Skip Writing About Falling Trends
By accessing Google Trends, you can know when keywords start to fall short. You can avoid writing content about diminishing trends, as there are likely more relevant topics that you can produce content about to get the best performance from your investment. It can save you time and a lot of effort that would otherwise be spent generating less effective content.
Create an Awesome Editorial Calendar
Creating an efficient editorial calendar can be tricky, especially after you have addressed many FAQs people have about your company’s products or services. Identify such sublime topics that your target market requires to read.
Employing Google Trends is a way to start brainstorming about blog topics for your website, as you can look for keyword suggestions, see what is marketable, and what competitors are doing. As trends evolve all the time, you can continually rely on this tool to promote content ideas.
Identify Geo Areas Needing Your Services
One most overlooked Google Trends strategy is locating the areas that need your services and investing in campaigns directly targeting them.
As an illustration, if you analyze, there are millions of searches for Kashmiri apples in Gujarat each month; there is a good chance that there isn’t a good source for Kashmiri Apples in Gujarat. If your company sells Kashmiri Apples through an e-commerce platform, it could make sense to invest money and time into geo-targeted ad campaigns and blogs that focus on the Gujarat area. This way, you can apply information gathered from Google Trends to address a genuine necessity.
Improve Your Video Strategy
Since Google controls YouTube, you can obtain a lot of data about what is appropriate for creating your own YouTube strategy. Many people prefer to view videos, but creating related content is a top-notch way to take advantage of both. If something is trending on YouTube, it could make an attractive blog post on your website. If a blog post topic gains a lot of attention, you can consider creating a video version for YouTube.
Credits: RiffScript
Whether you’re a marketing manager, business owner, or freelance writer, Google Trends is a free tool that’s simple to use to improve your content strategy. The platform supplies you with direction on keyword ideas, seasonal peaks, and future interests.
RiffScript is a creative digital marketing firm that applies unique strategies to spread awareness about the brand quite elegantly. Our aim is not only to work with clients with the utmost professionalism but to develop a long term relationship. Contact us now to learn more about our services.